Meticulous Research®—a leading global market research company, published a research report titled, ‘Hair Dryer Market Size, Share, Forecast, & Trends Analysis by Model (Foldable, Non-foldable), Type (Cordless, Corded), Technology (Ionic, Tourmaline, Ceramic, Infrared), Power (Low, High), Usage, Distribution Channel - Global Forecast to 2031.’
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According to a recent report by Meticulous Research®, the global hair dryer market is projected to reach $12.3 billion by 2031, expanding at a CAGR of 4.9% from 2024 to 2031 in terms of value. In volume, the market is expected to grow to 324.9 million units by 2031, with a CAGR of 3.4% over the same period.
Key factors driving this market growth include the increasing number of professional hair salons, heightened consumer awareness about beauty and personal care, and the rising demand for salon-grade services. However, concerns over heat-related damage to hair are a notable restraint on market expansion.
Moreover, the growth of e-commerce and increased demand for personal care products in developing regions present substantial market opportunities. On the other hand, the prevalence of copyright hair dryers poses a significant challenge to market participants.
Market Segmentation
- By Type: The non-foldable hair dryer segment is expected to account for over 58.0% of the market in 2024, driven by strong demand in both personal and professional settings for their durability and enhanced styling features. The foldable segment, however, is expected to see faster growth over the forecast period.
- By Technology: Ionic hair dryers are anticipated to dominate with a 43.0% market share in 2024, owing to their ability to evenly distribute heat, seal hair cuticles, and improve overall hair health. Meanwhile, the ceramic technology segment is expected to see the highest growth rate during the forecast period.
- By Power: High-power hair dryers, favored for their ability to quickly dry and style thick, curly, or coarse hair, are expected to hold more than 56.0% of the market in 2024. This segment is also projected to see higher growth rates throughout the forecast period.
- By Usage: Personal-use hair dryers are expected to account for over 64.0% of the market in 2024, driven by the popularity of affordable, compact models for daily home use. However, the professional segment, catering to salons, is forecasted to experience faster growth due to the rising demand for professional-grade tools.
Regional Insights
Geographically, the market is divided into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. In 2024, North America is expected to lead, accounting for over 34.0% of the market, followed by Asia-Pacific. North America's dominance is attributed to innovations in hair dryer technology, the rising demand for premium products, and increased consumer awareness about hair care.
Key Players
Leading companies in the hair dryer market include Conair LLC (U.S.), Panasonic Holdings Corporation (Japan), Koninklijke Philips N.V. (Netherlands), Dyson (Singapore), TESCOM Co., Ltd. (Japan), Spectrum Brands, Inc. (U.S.), Revlon (U.S.), Jemella Limited (U.K.), Havells India Ltd. (India), T3 Micro Inc. (U.S.), Andis Company (U.S.), Elchim S.P.A. (Italy), Braun GmbH (Germany), CONFU (China), Syska Led Lights Pvt Ltd (India), FLYCO (China), NOVA (India), and Beurer GmbH (Germany).
Conclusion
The hair dryer market is poised for substantial growth, driven by the expansion of professional salon services, growing interest in beauty and personal care, and technological advancements. While concerns over heat damage and the presence of copyright products pose challenges, the market holds strong potential for growth, especially in emerging economies and through the rise of e-commerce platforms.
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